Email marketing is one of the most unique types of marketing for both small and big businesses. It offers advantages that most other forms of marketing couldn’t, and can play an important role in helping you build a loyal customer base.
However, it’s almost impossible to be successful with your email marketing campaigns without using a good email analytic software. This is because you wouldn’t have access to the information that helps you understand your audience’s preferences and interests better, which a good email analytic tool provides you with.
If you’re still on the fence and what to know what exactly you might be getting with an email analytic tool like ShiftMail.io, here are some of the most important things you would like to know about.
Understanding Your Audience
The most crucial component of an email marketing campaign is the audience. If you don’t know what your audience likes or doesn’t like, you may have a hard time ensuring even a decent “open rate” for your emails, let alone running a very successful email marketing campaign.
On the other hand, if you have a lot of data about your audience and how they interact with your emails and the content they contain, it may go a long way in helping you figure out exactly what works with your audience and what doesn’t. You can then create content that’s specifically tailored to your audience’s interests, which would allow you to connect much better with them.
Needless to say, it’s also one of the easiest and most obvious ways to drive up the conversions and click-through rates, and turning your email subscribers into loyal customers or users of your product or service in the long run.
A good email analytics tool will give you a lot of insight about how your audience is interacting with your emails. In addition to that, it would also tell you where the users receiving your emails are located, helping you serve them better by making your content more relevant to their region.
Besides basic demographic data, however, some of the more advanced email analytics software actually give a much more in-depth insight about your audience. For example, they also tell which links in your newsletter are being clicked the most by your customers or readers, helping you get a much better idea of their interests, which, in turn, would help you refine your email marketing campaigns in a very effective way.
Another type of information you would find useful is what kind of emails are getting forwarded the most by your users, which can again come in handy as it tells you what type of content is turning out to be the most share-worthy.
Similarly, you would also be able to get a very accurate idea of the kind of emails that are being moved directly to the spam, which can help you get around one of the most common challenges every email marketing campaign has to deal with – preventing the emails from ending up in the spam box.
Hence, it’s easy to see how much value a good email analytic software can bring to the table for serious marketers that want to build a loyal customer base.
Creating Segmented Email Lists
While you may know what segmented lists are if you have been doing email marketing since a while now, you may still not be knowing how to effectively use them to your advantage. However, this is something that will become a breeze to do with the help of the information a good email analytic tool would provide you with respect to the interests of your audience.
An email analytic tool will give you a lot of information about your click-to-deliver rate, which will basically help you find out how many of your emails are getting opened or delivered and how many of them are getting clicks on the links they contain.
Now, this information often helps email marketers make surprising discoveries about the interest of their audience. They may find that while a part of their subscriber list is interested in something specific, the other part of their list is interested in something entirely different.
Such a situation obviously calls for sending a different type of emails to these two different types of your subscribers, as a general email campaign doesn’t make a lot of sense given their completely different interests.
And this is where segmented lists come in. Instead of sticking to a generic email marketing campaign as you may have done until now with modest results, you can now split your email list into two parts or groups based on the interests of your subscribers to send them exactly what they like to receive. In other words, email A will be sent to group one, and email B will be sent to the group two.
This will help get much better results as pretty much everyone in your subscriber list will be getting something they are actually interested in, instead of something generic that some may be interested in but others not so much.
Helping Retain Your Subscribers
Subscribers steadily unsubscribing from an email list as soon as you start sending them emails can be very disappointing and prevent you from making your email marketing campaign successful or even worth your efforts and resources.
However, you may also want to note that it’s common for some subscribers to unsubscribe no matter the quality of your content as they usually only sign up to receive a particular discount that they would get on putting in their email on your website.
But if you end up losing a ton of subscribers out of nowhere, it can be a pretty worrying for the success of your email marketing campaign to say the least. However, an email analytic tool like ShitMail will help you find out which email campaign caused them to unsubscribe, which would allow you to analyze the content you shared in that email and get to the root cause of the problem.
Similarly, you would get a report after each email you send to your subscribers, giving you all the information about how your users interacted with your email, including deciding to unsubscribe from your email list. This can help you quickly catch any issue that’s resulting in making your subscribers unsubscribe from your list at an alarming rate.
Measuring the Success
What is an email marketing campaign without any success (or rather, without directing a good amount of traffic to your site)? After all, the ultimate goal of your email marketing campaigns is to turn your subscribers into customers and increase sales. But if your subscribers are only reading your content and not clicking through to your website, you’re probably doing something wrong.
And an email analytic tool will help you find it out and fix it. Some tools require you to connect Google Analytics to them, while some others can come up with fairly accurate estimates on their own.
But most of them do tell you how many of your subscribers clicked through and ended up visiting your website, among performing other actions like the ones we discussed above. In other words, they would help you measure the success of your email marketing campaigns, which is basically all about getting quality traffic that convers to your website from your email subscribers list.
A Word on ShiftMail.io
ShitMail.io can not only help you do everything we discussed above, but many more advanced things that can be crucial to the success of your email marketing campaigns. It comes with many more features than the average email analytic tool but at a surprisingly affordable price.
If you’re serious about exploiting the potential of email marketing, it’s totally worth a shot.